Any great designer will tell you there are really bad designers out there and to keep an eye out for the great designers. But this article should give you some of the pros and cons and also encourage you to use sites like Canva if you are just starting out and you are growing as a company.

It’s always better to hire a more expensive designer that knows what they’re doing than hiring sub-par designers and wasting your money and spending just as much money as you would have with an expensive designer because your revision hours add up.

How to Save Money With a Designer

  • Know what you want – Have an idea of what you’re looking for and what you like.

    Imagine if someone came to you and said, “I’d like you to pick me out an outfit.” You would probably want to know: Where are you going? What kinds of colors do you like? What style do you like? What’s your vibe? What is your clothing size?

    Answering these design questions before they’re asked will save you time. Have an idea of the answer to these questions: What three packaging designs do you like? Any fonts you like? What colors do you like? What size is the package? How much room do we need to fill? What does it need to say? Are there any warning labels we need to add? Ingredients?

  • Find similar products – Look in your own home and look to see what types of products you gravitate toward. What types of new items in Nordstrom or the mall make you want to buy a product? Have you been into Sephora or another store and found yourself gravitating toward a certain product? Most likely the reason you want a product has to do with its packaging and display. So pay attention! And take photos to show your designer.

Bottom line: Know what you need and communicate it clearly and you’ll save a lot of money with back and forth time. Sketches and rough drafts help with communicating what you like.

Ways To Find A Designer

  1. Design Pickle – We’ve been hearing great things about Design Pickle. It’s a flat rate, you get as many designs as you want and unlimited revisions with a design service that has great designers. You don’t need to spend hours going through designers either. You really can’t go wrong with anything.Behance – Pro: A great resource to find professional designers that use Adobe (a high-end design software). On Behance, you’ll find higher quality designers and their portfolios. Con: Higher priced but also that could a be Pro because they have a lot of experience.
  2. Dribbble – Very similar to Behance.
  3. Facebook Jobs – You can post a job listing through your Facebook Business page looking for designers. Pro – You can find locals. Con – Some people apply without reading your want ad. Be sure to ask questions they need to answer including asking for a portfolio and website (ANY good designer has a good website).
  4. Upwork – Pro: A great resource to find designers all over the world and at various price points. Especially if you’re working on a budget. You can also track their design hours as it will screenshot the designer’s screen to ensure they’re actually working. Con: Some designers may not be from the US so they may not speak great English. Also, designers are not as good as Behance or Dribble.
  5. Fiverr – Similar to Upwork.
  6. 99designs – Personally my least favorite. The idea is that you put up $99 and you get a bunch of designs and you pay the designer that wins. I don’t like this because many designers use templates and just throw something up and you may see 5 other businesses with the same logo and design. I also don’t like this because it makes designers work without getting paid, any good designer won’t work for free.
  7. Your Buddy – Working with a friend can be fantastic and cheaper, but if their skills aren’t up to par, it can be awkward firing them as well as they may hold you back in your brand design.
  8. Your Friend’s Kid – Not a bad place to start, but come in with a clear vision of what you want. Don’t expect much unless they have a great portfolio.
  9. Your Uncle – No offense to your uncle, but older designers can have older tastes, this could come in as a benefit to you if they’re used to designing cool vintage 1970’s style ads, but many times old graphic designers know old design programs thus making your brand look dated. So be sure to check out their portfolio.

Great! I hope these resources help you. The biggest hurdle in design is communicating and getting someone to understand your vibe and your needs. After they have a clear idea, it’s easy from then on out.

Have any suggestions for other Makers? Post them below!

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