Purpose, Goals and Mission Statements

These three items are incredibly important to starting a company as you are not only putting yourself on the right track but if you get customers aligned with your mission, you have a higher chance of success.

There will be many times where you will get opportunities to take your company in a different direction and if you’re successful at what you currently are doing, you may not want to get distracted and off track.

Why are you starting your company?

This is the first question you may want to ask yourself. Are you doing this as a hobby that you happen to sell on the side to help support your hobby? If so, that’s ok! Is this a second income for you? In that case, you’ll want to take this more seriously. Are you wanting to do this full time? Then you may want to invest more money and time.

What is your goal?

Defining your goal for starting a company and get a rough idea of how much money and time you are willing to invest in it. Knowing if it’s a hobby, something fun you want to do with your best friend, a second job, a job you want to do full time or a big company you want to start, changes how you should approach it.

These types of questions are good to ask yourself. Some people are completely content to have a small hobby on the side where they make enough money to buy more trinkets for themselves. While others want to build a worldwide empire. Both are great goals!

A business is for you. It doesn’t matter if you wish to use it as a hobby or support your entire family. This is your goal and your life.

The goal is normally the “What” you’re trying to accomplish. Yes, it’s great to say, “I want to make a million dollars,” as your goal, but a goal would be a small or large quantifiable

What is your purpose?

Your purpose is normally the “Why” you’re trying to start your company.

Having a purpose-driven life and company will always get you further. Not knowing why you’re doing something will leave you wandering and get off track.

How does anyone find their purpose? One exercise I’ve enjoyed most is making a list of all of the things you enjoy that make you happy and feel good. Then refining this list down and down until you get a clear picture of what makes you happy.

You can then take this overall purpose and apply it to any industry. It doesn’t mean you have to be a nonprofit or donate a portion of your sales. It can be something as simple as, “My purpose is to sell items that make people feel better and happier when they wear them.”

Once you have your goals and your purpose you are ready to craft a Mission Statement

Mission Statements could be communicated as something like “Our Vision” or your purpose that includes your goal. This will be something that is short, succinct and is more action oriented.

Here’s a list of great Vision Statements and Mission Statements.

Check out these articles on defining your purpose and developing a mission statement!

No matter what you call it, Mission Statement, Vision, Goal, Purpose, knowing where you’re going and what you stand for as a company will get you further because it gives you a road map to travel.


Have any advice for fellow Makers on finding and defining your purpose? Add it in the comments below!

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